Solutions for protected natural areas
Tourism has a strong potential to support the local economy, but if there is no adequate management it can negatively influence the preservation of the heritage on which its activity is based, as well as on the visitor's own experience, and therefore, on the viability of the destination and its companies. Protected areas are places especially sensitive to tourism that have become first class tourist destinations.

Consultancy for protected areas in the implementation of projects to:

  • Make tourism and conservation compatible.
  • Communicate the natural and cultural values ​​of the protected area.
  • Awareness of users and visitors about the fragility of the protected area's resources.
  • Identify frequentation problems and define actions to control the flow of visitors.
  • Strengthen the connection between the protected area, companies and other organizations linked to the tourist development of the territory.
  • Creation and dynamization of ecotourism product.

From 2017 I help the Montgrí, Medes Islands and the Baix Ter Natural Park in the implementation of the principles of the European Charter for Sustainable Tourism (CETS).
The Natural Park was credited as a CETS partner in 2016 and from that moment on, it works to make tourism an ally in conservation. In 2018 the Park started phase II with the involvement of more than 30 companies that are committed to responsible tourism.
The European Charter for Sustainable Tourism is a management model to promote tourism that meets the principles of sustainable development led by Europarc.

I work both strategically and at an operational level with the managers of destinations to carry forward:

Situation analysis, working on the ground and in the hands of the key agents to formulate strategic plans and / or action plans.
Definition of strategies, determining objectives and action plans to achieve specific objectives.
Projects focused on the dynamization of nature, active and cultural tourism.
Support to the local business network, with entrepreneurial vision, through advice and training.
Product creation, with a deep knowledge of European markets for nature, active and cultural tourism.
Extensive experience in the communication and promotion of products and tourist destinations.
Plans for the use of places and municipal infrastructures, to become active elements of tourism.
International cooperation in emerging destinations, using tourism as a development tool.

Situation analysis and personalized advice to SMEs in the entire process, from the strategic to operational phase by:

Obtain a new impetus in the management of the business, the promotion or the products of the company.
Create products adapted to the new trends in the demand for nature, active and cultural tourism.
Orient services to create a specific offer and attract new markets such as hikers and cyclists.
Analysis and support in online communication, message definition, positioning strategies and web improvements.
Accompaniment in the process of adhesion to certifications related to sustainable tourism.
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